Branding Forum: Key Strategies for Branding and Positioning Your Club

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Derek Barton
69 minutes
Most club owners don't think of their club as a brand. As a result, little attention is paid to thelogo, the tagline, the colors, and how these elements are treated, from signage to business cards.Whether an individual is a single-club owner or a multi-club owner, branding the health/fitnessclub properly and knowing how to position the club is a major step in the right direction forachieving success. In that regard, Key Strategies for Branding and Positioning Your Club featuresideas, insights, and information from the best companies in the world who have made theirbrand a success.

Among the topics covered:
  • What is a brand?
  • Brand positioning
  • Seven steps to successful branding
  • Customer service
  • Design
  • Color
  • Differentiate your brand
  • Identify your positioning
Produced in cooperation with the International Health, Racquet & Sportsclub Association.