Cult Branding for Your Club provides an overview of cult branding, including a discussion of how health/fitness clubs can create a cult brand. The DVD also points out what having a cult brand can mean to a club's existing members. In addition, the DVD details how cult brands can help a facility get new members. Finally, the DVD explores how cult branding can have a positive impact on the careers of club staff professionals.
Among the topics covered:
• You don't need a giant budget to get started
• What is cult branding when it comes to your members?
• Members become eager to share their experiences with your brand
• Our core values
• Everyone is one of a kind
• A few good examples
• Have a plan for your brand