Cult Branding for Your Club

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David Patchell-Evans
59 minutes
Cult Branding for Your Club provides an overview of cult branding, including a discussion of how health/fitness clubs can create a cult brand. The DVD also points out what having a cult brand can mean to a club's existing members. In addition, the DVD details how cult brands can help a facility get new members. Finally, the DVD explores how cult branding can have a positive impact on the careers of club staff professionals.

Among the topics covered: 

• You don't need a giant budget to get started 
• What is cult branding when it comes to your members? 
• Members become eager to share their experiences with your brand 
• Our core values 
• Everyone is one of a kind 
• A few good examples 
• Have a plan for your brand 
• Worksheet