Exceeding Expectations: Strategies to Deliver What Today's Consumer Requires provides an overview of the traits and behavior of the consumer in current society. The DVD explains how health/fitness clubs can position their businesses to meet the needs of consumers. The DVD also details how facilities can develop a suite of products to generate sales. In addition, the DVD reviews how clubs can devise a marketing approach that effectively targets today's consumers. The DVD also points out how facilities can differentiate their message and their business in the marketplace.
Among the topics covered:
• What does your consumer look like?
• Here is what you need to know
• Status â€“ deniers vs. brand fanatics
• Local love
• Zero tolerance for waiting
• Ubitech & infolust