Exceeding Expectations: Strategies to Deliver What Today's Consumer Requires

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SKU:
827008363391*
Author:
Justin Tamsett
Published:
2007
Length:
43 minutes
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Exceeding Expectations: Strategies to Deliver What Today's Consumer Requires provides an overview of the traits and behavior of the consumer in current society. The DVD explains how health/fitness clubs can position their businesses to meet the needs of consumers. The DVD also details how facilities can develop a suite of products to generate sales. In addition, the DVD reviews how clubs can devise a marketing approach that effectively targets today's consumers. The DVD also points out how facilities can differentiate their message and their business in the marketplace.

Among the topics covered: 

• What does your consumer look like?
• Here is what you need to know
• Youniverse 
• Status – deniers vs. brand fanatics
• Betterment 
• Local love 
• Zero tolerance for waiting 
• Ubitech & infolust 
• Joyning