Exercise as Medicine is Good Business argues that the fact that the vast majority of Americans don't exercise on a regular basis constitutes a substantial business opportunity for both the health/fitness club industry and the medical wellness community. In that regard, the DVD discusses the findings of the latest research on the health-related benefits of physical activity, particularly as it concerns individuals being able to maintain their performance level as they age. The DVD also offers information, ideas, and insights on how to personalize exercise programs to address specific needs.
Among the topics covered:
• Maintaining performance with aging
• Regenerating health
• Latest research & findings
• Customized programming