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Grow Revenue & Market Share by Establishing a Wellness Practice

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SKU:
827008336098*
Author:
Michael Benton
Published:
2011
Length:
78 minutes
Grow Revenue & Market Share by Establishing a Wellness Practice discusses what the health/ fitness club industry can do to be a change-agent to effectively target the 85% of the public who does not exercise on a regular basis. In that regard, the DVD looks at the Affordable Care Act (ACA) and reviews the components of it that can help the health/fitness club industry. The DVD also explains how the industry can evolve to take advantage of the ACA by instituting a wellness practice. In the process, the DVD argues, clubs will grow their market share, enhance their retention levels, and increase their membership base.

Among the topics covered: 

• Affordable Care Act of 2010: what we need to know 
• The value of a wellness practice Affordable Care Act of 2010 
• Grow market share, build retention and grow membership base through results & outcomes 
• How to evolve to take advantage of the ACA 
• How to get started 
• Assessment process & environment 
• Setting up & marketing yourwellness practice