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Increasing Membership Retention in the Health and Fitness Industry

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SKU:
827008967995*
Author:
Bill McBride
Published:
2011
Length:
108 minutes
Increasing Membership Retention in the Health and Fitness Industry provides acomprehensive review of the basic steps that can be taken to enhance the membershipretention level in health/fitness clubs. The DVD explains why membership retentionis important, as well as point out how clubs can calculate the value of a member. TheDVD also discusses the variables that can impact membership retention and detailsstrategies that clubs can utilize to improve their level of membership retention.

Among topics covered:
  •  Defining membership retention and its importance
  • Calculating the value of a member
  • Variables that impact membership retention
  • Strategies to enhance retention
  • Membership retention reminders