Marketing Yourself and Your Program

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Jodi Rudick
626 minutes
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Marketing Yourself and Your Program reviews the volleyball coach's uniqueand important role in the marketing process. The DVD examines some of thetools and resources that coaches have at their disposal to help them marketthemselves and their programs. The DVD also features interviews withseveral of the top volleyball coaches in the game, who share their tips andideas on marketing.

Among the topics covered:
  • Coach's unique role in the marketing process
  • Marketing defined
  • What are you selling?
  • Know your target market
  • Coach's guide to building alliances and partnerships
  • Engage your weapons
  • Keys to marketing success
  • Public relations
  • Timelines