Relationships, Results, Retention, and Referrals

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Michael McDonald
45 minutes
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Relationships, Results, Retention, and Referrals explores what fitness clubs cando to create meaningful connections with its members, particularly training staffto facilitate positive member experiences. The DVD also reviews the real reasonthat individuals join clubs and what clubs should do to address those factors. Inaddition, the DVD discusses what clubs can do to create communities within theirfacilities in order to enhance the likelihood that individuals will remain members.The DVD also examines what clubs can do to turn their members into advocatesfor them.

Among the topics covered:

• Psychology of a new member
• Training staff
• Member relationship
• Member results
• Delivering results
• Celebrating results
• Retention
• Referrals
• Social media
• Rules for building communities