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Selling Club Services to Corporations

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SKU:
827008347599*
Author:
Bill McBride
Published:
2011
Length:
59 minutes
Selling Club Services to Corporations provides an overview of the key factors involved in selling health/fitness club memberships and programs to corporations. The DVD reviews some of the various programs and services that clubs offer corporations and presents a template that clubs can employ to enhance their efforts in this regard. The DVD also details what corporations typically look for when they consider health/fitness club memberships and programs.

Among the topics covered:
  • Corporate membership and fitness sales overview
  • Why clubs should consider corporate sales
  • Influences on corporate decision-making
  • Current club practices involving corporate sales
  • Interviews with key sales staff
Produced in cooperation with the International Health, Racquet & Sportsclub Association.