Social Marketing and New Media Opportunities

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Bill McBride, Kari Bedgood
60 minutes
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Social Marketing and New Media Opportunities provides an overview of themarketing strategy employed by Club One, with the core components of socialmedia and new digital technologies with regard to communicating with membersand prospects. The DVD shares some examples of marketing campaigns, as wellas the results of these endeavors. The DVD also explains why Club One is doingsome of the things that it is doing and reviews how internal talent and externalresources can be utilized to effectively execute those efforts.

Among the topics covered:

• Digital technology
• Social media
• Email marketing
• Direct marketing
• Grassroots marketing
• The integrated campaign