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The Ancillary Answer to Profit Potential

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Brent Darden
29 minutes
The Ancillary Answer to Profit Potential presents an overview of the key factors involved in abusiness strategy that is focused on developing a variety of “in-club” profit centers. The DVDfeatures the concept of generating more revenue from each existing member and details thedramatic effect it can have on a club's financial bottom line. The DVD also explains how to buildsuccessful profit centers, reviews the key considerations in such an undertaking, and identifiesvalue-added amenities that can enhance the overall member experience.

Among the topics covered:
  • Competition
  • Lessons from the hospitality industry
  • Goals
  • Potential profit centers
  • Member service
  • Increasing revenue per member
Produced in cooperation with the International Health, Racquet & Sportsclub Association.