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The Psychology of Membership and Personal-Training Sales: Breaking Down the Barriers!

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SKU:
827008326396*
Author:
Chris Gallo
Published:
2011
Length:
55 minutes
The Psychology of Membership and Personal-Training Sales: Breaking Down the Barriers!presents a comprehensive overview of the various company's membership and personal-trainingsales systems. The DVD details the actual behavioral theories that come into play during the“fitness-sales” processes. The DVD also offers specific “how-to” protocols for clubs to follow to helpcreate the perfect sales culture, while satisfying the behavioral needs of all guests and prospects.

Among the topics covered:
  • Transtheoretical model (TTM)
  • The profiling matrix
  • Breaking down the barriers
  • Personal-training sales

Produced in cooperation with the International Health, Racquet & Sportsclub Association.