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Using Focus Groups to Get Good (Useful) Information

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Karla A. Henderson, Deb Bialeschki
57 minutes
Focus groups are a method commonly used to collect information for any number of purposes. As such, camp staff may want to consider using focus groups to gather information from campers, parents, and counselors to improve the quality of their programs. Using Focus Groups to Get Good (Useful) Information provides an overview of the skills needed to utilize focus groups in the most effective way.

Among the topics covered:

• Let's get started
• Purposes
• Characteristics
• Pro and cons of focus groups
• Planning procedures
• Setting up the groups (recruiting)
• Asking questions
• Tips for moderator
• Data management and analysis
• Considerations for telephone and electronic focus groups